Creator-led commerce startup Wishlink Raises $3Mn Investment

Creator-led commerce startup Wishlink has raised $3M in a seed fundraising round that was co-founded and managed by Elevation Capital. Angel investors as well as creators took part in the round.

Some of the angel investors who took part in the round included Vidit Aatrey from Meesho, Ankush Sachdeva from ShareChat, Ghazal Alagh from Mamaearth, Shantanu Deshpande from Bombay Shaving Company, and Rahul Chaudhary from Treebo. Additionally, the investment round included participation from creators like Masoom Minawala and Biswa Kalyan Rath.

Wishlink was established by Chandan Yadav, Shaurya Gupta, and Divyansh Ameta with the goal of empowering creators on social media platforms to promote companies through their unique multi-brand stores. By guiding audiences of creators from social media to brand websites through its software stack, it aids in customer acquisition and sales.

Currently, Wishlink collaborates with companies including H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, and G.O.A.T Labs as well as eCommerce sites like Amazon, Flipkart, and AJIO. With a continuous 60% month-on-month growth in terms of users over the last three months, it has claimed to drive close to 2 MN consumers to partner brands.