Sequoia Capital invests in digital content creators Pocket Aces

Digital content creators Pocket Aces has raised $3 million from a group of global investors led by Sequoia Capital India, including North Base Media, T.V. Mohandas Pai led Aarin Capital, 3one4 Capital, Axilor Ventures, and FreeCharge founders, Kunal Shah and Sandeep Tandon, among others.

Pocket Aces was founded in 2014 by Ashwin Suresh and Anirudh Pandita. In only 15 months since the release of their first piece of content, Pocket Aces is reaching an audience of over 20 million people on a weekly basis. The company’s brands – FilterCopy, Dice Media, and Gobble have completed over 180 million organic video views on the back of heavy social sharing and high retention rates. The website filtercopy.com is clocking over 3 million page views each month. The company has created multiple digital stars including Mithila Palkar and Dhruv Sehgal, who star in the company’s smash hit web series Little Things.

Commenting on the investmentSuresh, who previously worked with Citigroup and set up Times’ Junglee Pictures said, “ With increasing mobile internet penetration, attention minutes have moved to social media and messaging platforms. The emergence of these platforms has ushered in a new media ecosystem globally. As a team of first-principles thinkers who believe in iterative, data-led experimentation, Pocket Aces aims to be a leader in this new ecosystem. We are laying the foundation for the nascent digital entertainment industry in India and look up to companies like Pixar as benchmarks for creative innovation.”