Broking platform TradingBells secures 2 crores in seed funding

Indore-based discount broking platform TradingBells has secured Rs 2 crores as seed funding from leading Mumbai-based stock broker Swastika Investmart. The startup plans to utilize the funds in hiring talent, expanding office infrastructure, technology upgradation and customer acquisition.

Founded in 2016 by IIT Delhi graduate and technology & finance professional, Parth Nyati, and chartered accountant and former investment banker, Amit Gupta, TradingBells aims to make trading easy, accessible and transparent for retail investors by leveraging cutting edge technology and automation. It offers zero brokerage on delivery based transactions, and lower of Rs. 20 or 0.01% of the turnover per executed order for intraday and F&O transactions.

Commenting on the development, Amit Gupta, Co-founder and CEO, TradingBells, said, ‘Discount broking is the future and this investment from a leading industry player like Swastika validates our belief. Since our inception this year, we have witnessed great traction in terms of customer acquisition and are already generating sizeable revenues. The funds will further help us to scale rapidly and help us realize our goal of reaching 100,000 customers and Rs 45 Cr revenue within the next 3 years.’

With a vision of making trading easy and transparent for retail investors, the company leverages technology to offer seamless trading to customers through its branches in over 80 cities and 680 plus channel partners.