FairPlum Raises Investment From Unicorn India Ventures

FairPlum raises investment from Unicorn India Ventures. It has invested $2 million in FairPlum, a firm formed by Mitesh Thakkar, Rupesh Agarwal, and food and beverage expert Mayank Tandon, all of whom previously worked for Unilever.

The fundraising round included angel investors Vivek Sirohi, vice president of R&D at Unilever; Amith Agarwal, co-founder and CEO of Agri-Bazaar; Dinshaw Family Office; and Anisha Subandh.

FairPlum, which launched in 2020, claims that its products and brands have real tastes and can be delivered in less than an hour.

“FairPlum employs technology to enhance efficiency and retain the flavor of food that will be provided in under an hour,” said Unicorn India Ventures managing partner Anil Joshi.

Using food technology, FairPlum partners with India’s original and heritage food enterprises to provide delights from their kitchens to consumers sitting anywhere. By 2022, FairPlum hopes to have 100 cloud kitchen sites, one “physical experience center,” and 5-10 kiosks in Delhi-NCR and Mumbai.

FairPlum’s Founder & CEO, Rupesh Agrawal, states, “Our objective is to develop a network of hundreds of cloud kitchens/physical experience centers on which we will ride our most genuine and famous cuisines and brands from across the world”.