Cashfree Payments Buys Zecpe in Latest Acquisition

India’s top payments and API banking company, Cashfree Payments buys Zecpe, a one-click checkout firm. Zecpe helps e-commerce companies increase checkout conversion by streamlining and speeding up the consumer experience. Zecpe will now function as a Cashfree Payments wholly-owned subsidiary.

With this purchase Cashfree Payments will elevate the end-to-end checkout and payment experience for its merchants and further improve its Direct-to-Consumer (D2C) checkout capabilities. Zecpe supports incremental monetization and scaling, assisting merchants to boost conversion rates. The current merchant base of Cashfree Payments will benefit from a seamless flow as a result. Through this acquisition, Cashfree Payments will also be able to provide more value-added services, like address pre-filling, fraud detection, and Return to Origin (RTO) minimization. The solution offered by Zecpe is consistent with Cashfree Payments’ product approach, which places a strong emphasis on the advantages for their merchants’ end users.

CEO and Co-Founder of Cashfree Payments, Akash Sinha, stated: “We are extremely happy to announce our strategic purchase of Zecpe. Zecpe is a fantastic addition to our D2C Payments Suite, which is designed for e-commerce firms since we can see huge synergies between our current products and the solutions given by Zecpe. We are certain that this acquisition will improve our D2C one-click checkout capabilities and further solidify our position as the market leader for small and medium-sized businesses. We at Cashfree Payments are committed to providing the broadest selection of payment options and, as a result, are constantly updating our product line to meet the shifting demands of our merchants.”

Hriday Agarwal who is the founder of Zecpe will join as the e-commerce – Checkout head in the Cashfree Payments team. To assist in expanding the product, the Zecpe staff will also join Cashfree Payments with him.

Hriday Agarwal said of the purchase, “We are really thrilled to join one of India’s top payments firms and will work together to build our business further. The D2C market is growing rapidly in India and offers e-commerce firms a great potential to boost conversion rates and lower COD fraud and returns. We have one of the most extensive networks of well-known brands working with us, therefore we are quite familiar with this market. Our solutions are currently in use by companies from various industries. We observe a natural compatibility with the payment stack of Cashfree Payments. We think that incorporating Zecpe’s solution within the company’s product line will give customers end-to-end checkout and payment options. The popularity that Cashfree Payments has amassed over the years will help the products we have created.

About 3,000,000 merchants are currently powered by Cashfree Payments, which enables easy integration and payment collection for all methods. For the highest success rates, the company has direct interfaces with banks, card networks, and third-party players. It works to continuously innovate in order to anticipate customer wants and provide market-leading products. For e-Commerce and direct-to-consumer businesses including Nykaa, FirstCry, Nature’s Basket, BigBasket, Zomato, Noise, Bella Vita Organic, and MyFitness, among others, Cashfree Payments has been the preferred payment platform. The company offers e-commerce and direct-to-consumer enterprises options like Payment Gateway, Buy Now Pay Later, Cashgram, Easy split, Payment links, Immediate refunds, and Instant Settlements.
As part of its plan to increase its presence in the MENA area, Cashfree Payments previously bought Telr, a significant Payment Service Provider (PSP) in the United Arab Emirates and Saudi Arabia.