As the great resignation continues, some people are foregoing the job search entirely in favor of starting their own business. Over $54 billion was invested in over 2,000 enterprises throughout the world in October. What are some of the trendiest industries?
“I think we need to be prepared for everything in 2022”, says Helaine Knapp Founder, and CEO of exercise company CityRow. As a result, we enlisted the help of Knapp and other experts to determine what patterns to expect this year.
“The future will be about freedom and choice”, Alon Alroy who is the Co-founder & CMO of events platform Bizzabo, predicts.
When it comes to obtaining capital, CityRow’s Knapp feels that firms are in a better position than ever before. “There will almost probably be a lot more remote fundraising and deal-making, which has a lot of benefits”, he says. If you want to see them, you’ll be able to make the most of every card dealt with you, even if it’s something unexpected. “I believe that will be what distinguishes the good from the great firms in 2022”, Knapp says.
Environmental, Social, and Governance (ESG)
The relevance of ESG is well understood by Darren Bechtel, Founder and Managing Director of Brick and Mortar Ventures, but he is concerned about the realities of the investing landscape. “I’m afraid it’s becoming a bit more of a jargon, and a lot of money is being tossed about merely to checkboxes,” he claims. “I believe there are firms that have successfully raised money but lack genuinely scalable sustainable business strategies,” Bechtel continues but warns that there may be a little bit of a day of reckoning.
Crypto, Blockchain, and No-Code Tech
This suggests there’s room for creativity. Finance, Insurance, and other Legacy companies will face more competition as financial and no-code technology become more accessible. These technologies will allow small company owners and startups to overcome inefficiencies and challenge larger established firms.
As technology becomes ingrained in our daily lives, it’s time for real estate to catch up. Brendan Wallace, Co-founder and Managing Partner of investment company Fifth Wall, views 2022 as a year of massive real estate and proptech secular development. Despite accounting for nearly 13% of US GDP and being one of the major asset classes and lending categories, real estate has been one of the slowest to adopt the technology, according to Wallace.
Better Customization & Adaptability for all
People and companies will have a plethora of alternatives in 2022, whether it’s fundraising approaches, events, fitness methods, education, or jobs. The objective will be to figure out what works best for you. To do so, executives, according to Knapp, must have their finger on the pulse of their sector and be willing to assist define its future.
“We’re doing it at CityRow with our true omnichannel”, Knapp adds “to truly engage with customers in the two fastest-growing fitness verticals”. For Knapp, this entails providing physical studio space as well as developing digital training alternatives from home.