Bot protection technology startup InfiSecure has raised $600K in seed funding from IDG Ventures and Axilor Ventures. The company will invest more on research and global business development. There will be a strong focus on technology innovation to cover more aspects of website protection.
Launched in 2016 by Abhilash Pandey, an IIM-Calcutta alumnus, the startup sanitizes a website’s traffic and improves business metrics using a 24×7 active SaaS solution. “More than 50% of all web traffic is generated by bots. There are good bots helping in improving SEO and bad bots engaged in fraudulent activities. Without a bot mitigation strategy, all online businesses are bound to suffer from a myriad of online frauds. The frauds are too many and have a huge impact on various industries in terms of sales and brand value. Moreover, it is not cost-effective and technology efficient proposition to build an in-house solution to tackle the bot menace,” Abhilash said in a statement.
“Bot protection is an emerging space and we believe has a large global market potential. We are very impressed with InfiSecure team and are happy to partner with them in this journey”, said Venkatesh Peddi, Executive Director, IDG Ventures India.