SaaS-based conversion rate optimization Zarget has raised $1.5 million in seed funding from global venture capital firms Accel Partners and Matrix Partners, and angel investors such as, Girish Mathrubootham, CEO of Freshdesk. Zarget was founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar.
The company also announced the launch of the Zarget platform, the industry’s first conversion rate optimization software built as a simple-to-use Chrome plugin. The new platform is a much-needed solution for firms that previously used multiple software products to complete A/B testing, funnel analysis, and heatmaps. Zarget provides all of these tools in one platform with the added simplicity of a Chrome plugin, so users no longer need to waste time and valuable resources loading websites into an application.
Commenting on the development, Anand Daniel, Partner, Accel Partners said, “The Zarget platform provides businesses with a full-featured, easy-to-use conversion rate optimization tool that completely disrupts the existing single-feature solution market. We are very impressed by their experienced management team and technical/product expertise and believe they will become a mainstay in the field of conversion rate optimization. Zarget is essentially helping companies refine and perfect their customer experience, which is key for any firm that wants to be successful in this day and age.
“Zarget represents an evolutionary leap in terms of how companies can optimize conversions and see deeper into site performance,” said Arvind Parthiban, CEO of Zarget. “Consider the slow advances in our industry compared to the music industry, which moved quickly from records to CDs on to iPods and streaming. Our Chrome plugin is the next step and represents the future of site optimization as we’ve made it seamless and more efficient through the combination of several feature sets. We anticipate fast adoption as the need and budgeting for conversion rate optimization increases globally. And eCommerce and SaaS firms will immediately realize the benefits of a single tool for real-time heatmapping combined with A/B and funnel testing.”