WorkFusion forays into India

WorkFusion, a digital transformation company, is planning to concentrate its business in APAC. It has forayed into the Indian markets by opening its regional headquarters in Noida led by Ajay Sharma, who brings deep experience opening operations centers employing thousands of people across APAC.

“Our customers are global organizations. Many of them operate their own India- or APAC-based operations centers or rely on partners that do,” said Alex Lyashok, COO of WorkFusion. “Intelligent Automation is seen as a critical capability in any competitive enterprise, and our products deliver competitive advantage by improving customer experience through robotic process automation (RPA) and the power of Machine Learning and AI.

Banking, Financial Services, and Insurance businesses, large service delivery operations, and BPO service providers are all striving to digitize, and our commitment to APAC makes it easier and faster for us to deliver WorkFusion Intelligent Automation tools to support growth and transformation initiatives in the markets where they often begin.”

”In addition to increasing support and enablement for our global customers and strategic partners who have an APAC presence, we will also focus on businesses headquartered in APAC,” said Ajay Sharma, Head of India & APAC, WorkFusion.

“The fast growing and tech-forward economies of India, China, and southeast Asia offer local companies the opportunity to grow their businesses with truly digital operations. WorkFusion’s full range of intelligent automation tools including RPA, cognitive automation, and chatbots, provide breakthrough performance for both born-digital organizations as well as established companies striving to become more effective and efficient,” he further added.

WorkFusion’s expansion into APAC follows its recent launch of WorkFusion Intelligent Automation 2017, which enhanced its flagship Smart Process Automation product and introduced Chatbots to automate service conversations and SmartCrowd, which automates workforce orchestration. The news signals an aggressive investment in expanding the New York City-based software company’s global reach and in providing best-in-class local support to match its market-leading products.