Vidooly, a video analytics start-up, has raised US$1.4 million from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm. It is India’s one of the first video intelligence startup, with a large global customer base. It will leverage the capital raised for product engineering, marketing, and enhancing sales and distribution channels. It will also use this capital to further increase its presence in the domestic market and expand its coverage in the international markets of US, Europe & Asia.
Vidooly was founded in August 2014 by Nishant Radia, Ajay Mishra and Subrat Kar. Vidooly is an online video intelligence platform that allows content creators, brands, multi-channel networks, agencies and media companies to drive more engagement to their videos.
Its VideoGraph technology processes and scans thousands of videos data points per second to provide actionable insights for customers. Information is tracked and analyzed across all the major social video platforms like YouTube, Facebook, Instagram, Twitter and other connected channels.
Vidooly’s vision is to build technology that can help content creators, brands and media buyers track and analyze each and every online video, on any platform, watched anywhere on the planet. It counts some of the big names in the industry such as Fine Brothers, The Quint, Network18, GroupM, Mindshare, Thoughtful Media, WebTV Asia as its customers.