FarmLink, the agriculture technology startup, has raised INR20 crore in its first institutional fund-raising round led by Switzerland-headquartered incubator cum investment firm Pioneering Ventures and Swiss-based agrochemical firm Syngenta. The startup controls end-to-end supply chain of fruits & vegetables, including procuring directly from farmer group organizations through a network of collection and service centers and delivering produce to industrial scale off-takers including modern retail stores, quick service restaurant chains, industrial processors and e-commerce food platforms. It also provides farmers with secured income based on long term off-take agreements and all-round support to improve productivity and quality of crop.
Sreeram Chellappa, COO of FarmLink, said that “There will be smaller satellite collection centers which will support the existing 4 mother distribution centers and they would be allied to the existing centers in south India. We are also in talks to increase its supply with access to over 3,000 farmers and intends to bring on board about 40-50% of the farmers over the next year”. FarmLink has also piloted its B2B tracing tool FarmTrace, that will help clients track the produce from farm-to-shelf allowing multi-national retailers and consumers transparent insights into when, where, and how the food was grown.